ARTIST DEVELOPMENT
Over the past decade, the music industry has experienced dramatic changes in the way music is created and consumed; with these changes come a shift in artist and record label business relations, as well as a rise in the artist’s individual responsibility. In a constantly evolving business, it is essential for a firm to be able to offer their clients a variety of services to fit their needs that go beyond the scope of traditional public relations. In addition to public relations, Elite PR offers artists, with or without a label, the opportunity to control a cohesive image and brand across all sectors of development under one roof.
PUBLICITY
The core of any artist development strategy begins with out publicity services as we work with the team to create a unique identity true to the artist’s vision. For more information on our music publicity services please visit: Music Publicity
SOCIAL MEDIA
Social Media goes beyond the number of followers one has at the top of their page— a truly successful social media account will give its viewer an immediate understanding of the person or brand that owns the page. It is more important than ever for one to use their social media page as their voice beyond simple self promotion. At Elite PR we can help you navigate the delicate balance of promotion and meaningful engagement to strike the perfect mix for organic growth. Those that are not able to adapt and navigate the constantly changing social media platforms and their algorithms will be left behind. Elite PR can help you limit that anxiety by providing a range of services and consulting for your various social media platforms. Our services will vary depending on how much of an active role you would like to play in your own postings. For a full list of our social media management services please visit: Social Media Management
GRAPHIC DESIGN
A key component to any artist development plan is the creation of branding materials. By having the graphic design materials developed in-house, an artist can ensure their overall brand and image is cohesive with those set by the publicist and the rest of their artist development team. Based on the artist’s needs, our team can create: the official artist website, artist logo, album art, tour posters, social media banners, editorial or new music release promotion and teasers, etc.
BRAND PARTNERSHIPS / PERSONAL APPEARANCES
Elite PR can work with the artist’s team to leverage their likeness to secure brand partnerships and personal appearance fees. Whether the artist is interested in building a relationship with a fashion house, looking for paid social media opportunities, exploring tour sponsorships, or anything in between, our team will reach out and negotiate a potential brand partnership on the artist’s behalf. As part of the artist’s overall development team, our brand experts will have the best understanding of the artist’s brand and only pursue opportunities that will fit the artist’s image and demographic. This unique in-house advantage will ensure paid opportunities look organic rather than purely opportunistic.
RADIO PROMOTION
Depending on the individual goals of the artist, we can develop a tailored radio campaign with either a national or regional focus. After reviewing the music, we would create a strategic campaign that targets the most appropriate outlets for your music release. We solicit these stations for airplay and feedback for the release in addition to pitching radio interviews in your touring markets when possible. Radio airplay is an essential element when promoting an album. Radio stations receive hundreds of CD’s every month with few of them ever getting heard by the programmers, let alone getting any airplay. We use our relationships to break through the noise and actively solicit radio for airplay and feedback. Feedback from radio is provided to you in detailed reports and overall promotion strategy can change based on the feedback.
MUSIC LICENSING
Music licensing in an invaluable asset to an artist’s overall strategic plan, whether the artist is looking for the increased exposure of having one of their songs featured in a prominent television program, or if they are interested in the revenue stream from selling synchronization licenses for their music. Our music licensing team will use their years of experience and relationships to solicit the music to key music supervisors for use in television, film, advertisement, and other creative avenues. After listening to the music, our experts will work with the artist’s team to develop an outreach plan that is cohesive with the artist’s brand and overall promotion.