MUSIC PUBLICITY

Publicity built around the artist—not only the next release.

Elite PR develops music publicity campaigns for emerging and established artists, whether independent or working with a label. We turn singles, albums, tours, performances, collaborations and defining career moments into credible press opportunities that introduce the music to new audiences and strengthen the artist’s larger public profile.

With a selective roster and reach across North American and international markets, every campaign is shaped around the artist’s sound, identity, goals and release calendar. The objective is not attention for one moment—it is recognition that can carry from one release to the next.

Jack & Jack performing on stage on the Late Late Show with James Corden with colorful lighting and large decorative frames.
Tiffany Alvord in a pink satin top and floral skirt posing on a pink carpet at the Billboard Music Awards, being photographed and interviewed by media personnel.
Tiffany Alvord in a pink satin top and floral skirt posing on a pink carpet at the Billboard Music Awards, being photographed and interviewed by media personnel.

SELECTED CAMPAIGN MOMENTS · NATIONAL TELEVISION & BILLBOARD MUSIC AWARDS

SELECTED MUSIC CLIENTS & CAMPAIGNS

Different sounds. Different stages. Publicity built around the artist.

A selection of past and present work spanning independent releases, label-supported campaigns, emerging artists, established names, solo careers, groups, tours, performances and major media moments.

EXPERIENCE SUPPORTING ARTISTS WITH RELEASES THROUGH

Armada Records logo
Capitol Records logo with a dome and stars in black and white
Hollywood Records logo in white text on a black background.
Island Records logo with Black circle with white palm tree logo
Universal Music Group logo with text and globe icon on black background.
Logo for Virginia Music Group in red text on a white background.

SELECTED ARTISTS & CAMPAIGNS

Musician Tamar Braxton with long, wavy blonde hair, makeup, and hoop earrings, wearing a blue strapless top against a blue background.
Musician David Cook with a beard and short brown hair, holding a metallic mug, is leaning on a metal chair with his left arm. His right hand is resting on his forehead, and he is looking at the camera.

TAMAR BRAXTON

DAVID COOK

KALANI PE’A

JACK & JACK

SPENCER SUTHERLAND

O-TOWN

Musician Megan Nicole lying among an assortment of pastel-colored plush stuffed animals, including unicorns, rabbits, and other creatures, on a purple background.
Musicians Emblem3 press photo standing together in suits

MEGAN NICOLE

EMBLEM3

TIFFANY ALVORD

SAMMY ADAMS

Musician Kristina Debarge with long blonde hair styled in a high ponytail, wearing large hoop earrings and a black lace top, looking at the camera with a neutral expression, against a plain light background.
Musician Kimie Miner with long red hair wearing a flower crown made of red and brown leaves, resting her chin on her hand and looking thoughtful outdoors.

KRISTINIA DEBARGE

KIMIE MINER

Musician Fancy Hagood with short brown hair and a beard wearing a dark jacket and a bejeweled necklace, standing outdoors among leafless trees and holding a beaded headband.
Musician Jordan Doww with curly hair and a serious expression is wearing a white tank top and dark pants. The image is taken from a low angle, capturing his face and upper body.

FANCY HAGOOD

JORDAN DOWW

JORDAN MCGRAW

CAILEE RAE

Musician Vo Williams with dreadlocks is looking over his shoulder at night, with city lights blurred in the background.
Music duo twin sisters Michelle and Melissa Macedo with long dark hair wearing black sleeveless tops and black pants, standing outdoors in front of a wall covered with dry vines and leaves.

VO WILLIAMS

MACEDO

Late DJ Pierce Fulton in a club with colorful lighting, wearing headphones and using a mixer and turntables.
Musician Savannah Outen with long, wavy brown hair and blue eyes rests her chin on her hand, looking thoughtful while sitting on a white outdoor bench with a black railing and a blurred gray background.

PIERCE FULTON

SAVANNAH OUTEN

Music duo Jack & Jack posing in a retro music lounge with vinyl records on the wall behind them. One sitting on the sofa wearing a colorful jacket and black pants, the other sitting on a high stool wearing sunglasses,
Musician Kalani Pe'a Person wearing glasses, a purple hat, and a sparkly red outfit, holding a Grammy award statue
Music group O-Town album cover. Four stylized geometric line art portraits of faces arranged in a grid with colorful accents. The text reads 'O-TOWN LINES & CIRCLES' in vertical orientation to the right.
Musician Spencer Sutherland with dark, wavy hair and light skin sitting on a green velvet couch, wearing a gray blazer, pearl jewelry, and rings, pointing toward the camera with a serious expression.
Musician Sammy Adams with short hair and tattooed arm wearing a white t-shirt, looking into the camera, standing against a light blue background.
Musician Tiffany Alvord with long, wavy brown hair and blue eyes posing outdoors at the beach during sunset, wearing a pink hoodie.
Musician Cailee Rae with wavy hair, wearing a striped shirt with orange, yellow, black, and white colors, holding a large yellow earring near her face, with makeup that includes black dots and white pearls under her eye.
Musician Jordan McGraw with facial hair wearing a yellow cap with white letters, a white Nirvana T-shirt with a graphic of a winged figure, and standing against a yellow background.

MUSIC PUBLICITY

A release creates the moment. The story around it determines how far it can travel.

A single, album, music video, tour or major performance creates an opening for attention. Elite PR builds campaigns that connect that moment to a larger artist narrative—giving media and new audiences a reason to understand not only what is being released, but why the artist is worth following.

We collaborate with artists and their teams to develop positioning around the music, identity, career stage and audiences they want to reach. That may mean establishing an emerging artist, introducing an independent release to tastemakers, expanding a label-supported campaign, reintroducing an established name or building visibility across North American and international markets.

Every campaign is shaped around the artist and the opportunity. We consider the release calendar, visual direction, touring, performances, collaborations and long-term goals—then pursue press moments that build credibility, deepen audience connection and create momentum from one release to the next.

SELECTED PRESS & CAREER MOMENTS

Visibility across the moments that shape an artist’s career.

Elite PR develops opportunities across music, entertainment, culture, and mainstream media—from editorial features and premieres to national television, radio, live sessions, award events, and red carpets. Every opportunity is pursued with a purpose: to introduce the music, strengthen credibility, expand the audience, and keep the artist’s larger story moving.

Sample of music and entertainment news website displaying articles about various Elite PR music artists, events, and reviews.
A webpage featuring Elite PR client television show thumbnails, including 'Good Morning America' with David Cook, 'The Late Late Show' with Jack & Jack, and 'Today' with Spencer Sutherland, among others.
Screenshot of a music streaming and radio platform showing various artists and shows, including 'On Air with Ryan Seacrest,' 'The Kidd Kraddick Morning Show,' and '102.7 KIIS FM,' with images of musicians and hosts.
Collage of celebrities at various music and industry award events, including Grammy, American Music, MTV, Billboard, and iHeartRadio awards.

WHAT A MUSIC PUBLICITY CAMPAIGN CAN INCLUDE

Full-service publicity for the release—and the career surrounding it.

Every campaign is tailored to the artist, career stage, release calendar, and opportunity. Depending on the moment, Elite PR can provide:

ARTIST NARRATIVE & PRESS MATERIALS

Artist biographies, release announcements, press releases, project descriptions, electronic press kits, talking points, and story angles that clearly communicate the music, identity, and larger career direction.

EDITORIAL OUTREACH & MEDIA PLACEMENTS

Targeted outreach across music, entertainment, culture, lifestyle, business, and mainstream media, including established publications, emerging platforms, and influential digital outlets.

TELEVISION, RADIO, PODCASTS & LIVE SESSIONS

Outreach and preparation for broadcast interviews, radio appearances, podcasts, acoustic performances, live sessions, and other opportunities that allow audiences to experience both the music and the artist directly.

AWARDS CAMPAIGNS & INDUSTRY RECOGNITION

Publicity strategy surrounding award consideration, nominations, ceremonies, industry milestones, chart achievements, and other moments that strengthen professional credibility.

MEDIA PREPARATION & INTERVIEW STRATEGY

Interview preparation, media training, talking points, speech support, and strategic guidance that help artists communicate their story with clarity, confidence, and consistency.

SINGLE, EP & ALBUM RELEASE CAMPAIGNS

Strategic publicity surrounding singles, EPs, albums, deluxe editions, collaborations, and other releases—with campaigns designed to create attention before, during, and beyond release day.

PREMIERES, FIRST LISTENS & EXCLUSIVES

Strategy and outreach for music and video premieres, first listens, exclusive announcements, track-by-track features, behind-the-scenes content, and other opportunities that give a release a distinct media moment.

TOUR, FESTIVAL & PERFORMANCE PUBLICITY

Local, regional, national, and international publicity supporting tours, festival appearances, headline performances, support slots, residencies, and other live moments.

NORTH AMERICAN & INTERNATIONAL MARKET OUTREACH

Campaigns that help international artists establish meaningful visibility in North America while supporting North American artists seeking greater recognition across international markets.

ARTIST IMAGE, PUBLIC APPEARANCES & REPUTATION SUPPORT

Support for visual direction, photoshoots, glam-team coordination, red carpets, public appearances, philanthropic initiatives, reputation building, and sensitive situations requiring thoughtful communication.